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Case studies

Creator programs, measured in sales.

Real campaigns for real brands, from national launches to four-year performance engines. Every one designed, managed and measured on CrowdSwell.

Dove creator campaign
Beauty / Personal care

Dove

A three-stage rollout that cleared Dove Body Scrub off shelves nationally.

Sold out
Shelves nationally on launch
10.5M+
Combined views across stages
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Marley Spoon creator campaign
Food / Meal kits

Marley Spoon

Four years of always-on optimisation, run as a true performance channel.

4.8x
ROAS on new-customer sales
48 mo
Continuous optimisation
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Bing Lee creator campaign
Electronics / Retail

Bing Lee

Local creators sent into real stores, boosted as paid ad creative on Meta.

+137%
Higher CTR than brand ads
33.8K
Direct website clicks
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Kikkoman creator campaign
Food / FMCG

Kikkoman

Creator cooking content that beat brand ads on Connected TV.

+300%
VCR on CTV/BVOD vs brand creative
12.2M
Views
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carsales creator campaign
Automotive / Marketplace

carsales

A mobile-first relaunch with creators genuinely in-market to buy or sell.

1.6M
Total views
$0.04
Cost per reach
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Jif creator campaign
Cleaning / FMCG

Jif

Comedy and social proof broke household ad blindness for a cleaning brand.

13.8M+
Video views
121K
Total engagements
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Thermos creator campaign
Homewares / Lifestyle

Thermos

Seasonal creator programs that cut paid social CPC by nearly a third.

-31%
Paid social CPC
435K+
Organic views & interactions
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John Frieda creator campaign
Beauty / Hair care

John Frieda

Two years of multi-format storytelling across every hair type.

76M
Total engagements
2.38%
Engagement rate at scale
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Kobo creator campaign
Tech / E-readers

Kobo

A lean, high-affinity BookTok roster with a 22.58% engagement rate.

22.58%
Engagement rate, ~10x average
$0.11
Cost per view
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Chupa Chups creator campaign
Confectionery / FMCG

Chupa Chups

A two-stage viral launch for the new Chews range.

18.9M
Total video views
215K
Total engagements
Read the story →
OZ Design creator campaign
Furniture / Homewares

OZ Design

Premium furniture carried by organic storytelling, no ad spend.

539K
Views
~$0.05
Cost per view
Read the story →
Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

Book a Test Drive call

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

Book a demo