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Affiliate advocates

A community that sells for you.

Build a base of affiliate partners, incentivised and rewarded for actually driving sales, not just posting content.

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What it is

Advocacy tied to outcomes.

The strongest creator relationships are the ones where everyone wins when the product sells. We build and manage affiliate and advocacy programs that reward creators for real results, turning your best supporters into an always-on sales channel. It is low-risk, performance-aligned and compounds over time.

01

Performance-aligned

Creators rewarded for driving sales, so incentives point the same way as your goals.

02

Genuine advocates

Programs built around creators who already use and love the product.

03

Managed via CRM

Tracking, payouts and relationships handled through CrowdSwell, so it scales cleanly.

04

Always-on

A durable channel that keeps selling between campaigns, not a one-off burst.

22.58%
Kobo engagement rate
561
Kobo saves
367
OZ Design saves
Sales attribution

Reward the creators who actually sell.

Affiliate marketing only works when you can see who drove the sale. CrowdSwell gives every advocate a unique tracking link and promo code, then attributes clicks, conversions and revenue back to each creator, so commissions and rewards follow real results rather than guesswork. Your incentives and your goals finally point the same way.

CrowdSwell sales attribution tracking clicks, conversions and revenue by affiliate creator
Payment rails

Payouts and relationships, handled.

Running an affiliate program by spreadsheet breaks the moment it grows. CrowdSwell manages the whole advocate base in one place: performance, payouts with superannuation handled, and the relationships that keep top affiliates loyal. That is how an advocacy program becomes a durable, always-on channel instead of a one-off burst.

CrowdSwell payments and payouts managing affiliate creator commissions

Looksee turns a brand's best creators into a performance sales channel. For Kobo, advocate content drove a 22.58% engagement rate at just $0.11 per view with 561 saves signalling genuine purchase intent; for OZ Design, creator advocacy delivered 367 saves and views at $0.05 each. Because everything is tracked and paid on CrowdSwell, every reward ties back to a real result. See the case studies or explore the CrowdSwell platform.

Proof

See it in the work.

Kobo

Kobo

Tech / E-readers

OZ Design

OZ Design

Furniture / Homewares

Marley Spoon

Marley Spoon

Food / Meal kits

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

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FAQ

The questions brands actually ask.

What is an affiliate or advocacy program?

It is a performance-based creator program where advocates earn a commission or reward for the sales they drive, tracked through unique links and promo codes. Instead of paying upfront for posts, you reward creators for real results, so it is low-risk and scales with your revenue.

How is affiliate marketing different from influencer marketing?

Standard influencer marketing pays a fee for content and reach. Affiliate marketing ties creator reward directly to sales, so incentives point the same way as your goals. Many brands run both: paid campaigns to build awareness, and an always-on affiliate base to keep converting between them.

How do you track which creator drove a sale?

Every advocate gets a unique tracking link and promo code in CrowdSwell, which attributes clicks, conversions and revenue back to that specific creator, so payouts are based on real, verifiable results.

How are affiliates paid?

Payouts are managed through CrowdSwell, with superannuation handled automatically where required, so commissions are clean and creators are paid reliably without spreadsheets or chasing.

How do you find good affiliates?

The best advocates already use and love your product. We identify them from a database of more than 340 million creator records and from your existing community, then build the program around genuine fit.

Which brands have you built advocate programs for?

Brands including Kobo, OZ Design and Marley Spoon. The case studies show the numbers behind each one.

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

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