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Influencer marketing

Vetted creators, matched to your goals.

Partner with carefully selected creators, chosen for genuine audience fit and scored on projected ROAS before a dollar is spent, then managed end to end by our team.

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What it is

More than a matchmaking service.

Most agencies hand you a list of names and a media plan. We run the whole program: casting, negotiation, briefing, quality control, delivery and measurement, all through CrowdSwell so every decision is backed by data rather than a gut feel. From Nano to VIP, every creator is chosen for a reason and held to a standard.

01

Data-backed casting

Every creator scored on audience alignment, engagement quality, content fit and projected ROAS, so you know why they made the roster.

02

Tiered rosters

The right mix of Nano, Micro, Mid, Macro, Mega and VIP creators for your objective and budget, not a one-size-fits-all list.

03

Full management

We brief, negotiate, chase and quality-check every creator, so nothing ghosts and nothing slips through.

04

Measured on sales

Live tracking of reach, clicks and conversions, reported against revenue rather than vanity metrics.

4.8x
Marley Spoon ROAS
76M
John Frieda engagements
$0.04
carsales cost per reach
Creator discovery

Find the right influencers, not just the famous ones.

Search a database of more than 340 million creator records by niche, platform, location, audience demographics and engagement rate, then let CrowdSwell rank the shortlist on projected ROAS for your brief. Every influencer is vetted for genuine audience fit before they reach your roster, so you spend budget on reach that actually converts.

CrowdSwell influencer discovery, filtering over 340 million creator records by niche, audience and projected ROAS
Creator profiles

The vetting the audience number won't tell you.

Every creator profile pulls real performance history, audience quality, past brand work and content samples into one view, so casting is a data decision rather than a gut feel. From nano and micro influencers to macro and VIP talent, you see exactly why a creator earned a place in the campaign before a single dollar is committed.

CrowdSwell creator profile showing audience quality, engagement and past brand campaigns

Looksee has run influencer marketing campaigns for more than 100 brands across food, beauty, retail and automotive. For Marley Spoon we sustained a 4.8x return on ad spend across a four-year always-on program that drove more than 8,000 new customers. John Frieda trusted us with 14 campaigns and 105 creators, generating 76 million engagements. Bing Lee saw a 137% lift in click-through rate against their benchmark, and carsales reached audiences at a $0.04 cost per reach. The proof is in the numbers, see the full case studies or explore the CrowdSwell platform.

Proof

See it in the work.

Marley Spoon

Marley Spoon

Food / Meal kits

John Frieda

John Frieda

Beauty / Hair care

carsales

carsales

Automotive / Marketplace

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

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FAQ

The questions brands actually ask.

What is influencer marketing?

Influencer marketing is a strategy where brands partner with content creators, from nano influencers with a few thousand followers to VIP talent with millions, to reach an engaged audience and drive awareness, consideration and sales. Done well, it is measured on revenue, not just reach and likes.

How much does an influencer marketing campaign cost in Australia?

It depends on the creator tiers, formats and volume, which is why we recommend starting with a short, fully-managed Test Drive pilot. That gives you real buy benchmarks for your category before you commit to a larger always-on program. Book a demo and we'll map a budget to your objective.

How do you choose the right influencers for my brand?

Every creator is scored on CrowdSwell for audience alignment, engagement quality, content fit and projected ROAS, drawn from a database of more than 340 million creator records. We build a tiered roster (nano, micro, mid, macro, mega and VIP) matched to your goal and budget, then vet each one for genuine audience fit before they make the roster.

How do you measure influencer marketing ROI?

Every campaign runs on CrowdSwell with unique tracking links, promo codes and paid-media measurement, so we report reach, clicks and conversions against revenue rather than vanity metrics. For Marley Spoon that meant a sustained 4.8x return on ad spend.

How fast can we go from brief to live?

Most influencer marketing programs launch in four to six weeks, covering discovery, vetting, creator negotiation and content approvals. Seeding-only programs can move faster.

Which brands have you run influencer campaigns for?

Over 100, including Dove, Marley Spoon, Kikkoman, John Frieda, carsales and Bing Lee. The case studies show the numbers behind each one.

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

Book a demo