UGC Ad Creative & Content Agency

What it is

Content that earns the click.

User-generated content is the highest-performing ad creative on social because it does not feel like an ad. We produce it at volume and to a system: a strong hook in the first three seconds, real diversity of faces and formats, and a filter-drop approach to authenticity. Then we test, learn and double down on the winners.

Hook-first

The first three seconds decide everything, so every asset is built to stop the scroll before it sells.

#FilterDrop authenticity

Raw, real content that reads as a recommendation from a person, not a polished brand spot.

Diversity by design

A spread of creators, faces and formats so you always have fresh creative to test.

Built for optimisation

Made to be measured, iterated and scaled, with winners promoted into paid amplification.

+137%

Bing Lee CTR vs brand ads

+300%

Kikkoman VCR on CTV

-31%

Thermos paid social CPC

Content production

UGC ads at volume, briefed to a system.

CrowdSwell runs the whole content pipeline in one place: brief creators, collect first drafts, request edits and approve the final cut without a single email thread. That is how we produce enough hook-first user-generated content to test dozens of angles a month, so your paid social always has fresh creative in rotation instead of a single tired ad.

CrowdSwell content workflow showing UGC ad creative briefed, drafted and approved in one place

Live performance

Let the winners tell you where to spend.

Every UGC asset is tracked live for reach, click-through and conversion, so you see which hook, creator and format actually earns the click. The winners get promoted into paid amplification and the rest get cut, which is how Bing Lee lifted click-through 137% over standard brand ads and Thermos dropped paid social CPC by 31%.

CrowdSwell live performance dashboard ranking UGC ad creative by click-through and conversion

Looksee has produced more than 20,000 pieces of content for over 100 brands, and we build every UGC ad to the same principles: a hook in the first three seconds, real diversity of faces and formats, and a #FilterDrop approach that reads as a recommendation rather than a brand spot. For Kikkoman that lifted video completion rate 300% on connected TV and BVOD. For Bing Lee, creator UGC beat standard brand ads on click-through by 137%. See the numbers in the case studies or explore how it runs on the CrowdSwell platform.

Proof

See it in the work.

Bing Lee

Electronics / Retail

Kikkoman

Food / FMCG

Thermos

Homewares / Lifestyle

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

Book a Test Drive call

FAQ

The questions brands actually ask.

What is UGC ad creative?

UGC ad creative is user-generated content, native videos and photos made by real creators, produced specifically to run as paid ads on TikTok, Meta, YouTube and connected TV. It outperforms polished brand creative because it reads as a genuine recommendation rather than an advertisement.

How much does UGC content cost?

It depends on volume, creator tiers and formats. Because we produce UGC at scale on CrowdSwell, cost per asset drops as you commission more, and most brands start with a short Test Drive to benchmark performance before scaling production. Book a demo and we'll map it to your paid budget.

How many UGC ads do I need to test?

Performance creative is a volume game. We recommend testing multiple hooks, creators and formats at once, then promoting the winners into paid amplification and cutting the rest. We have produced more than 20,000 pieces of content, so we build to test and iterate from day one.

Which platforms do you make UGC for?

TikTok, Instagram and Meta, YouTube, and connected TV or BVOD. For Kikkoman, UGC-style creative lifted video completion rate 300% on connected TV.

How do you measure whether the creative is working?

Every asset is tracked live on CrowdSwell for reach, click-through and conversion, so you see which hook and creator earns the click. Bing Lee's creator UGC beat standard brand ads on click-through by 137%.

Which brands have you made UGC for?

Over 100, including Bing Lee, Kikkoman, Thermos, Dove and Marley Spoon. The case studies show the numbers behind each one.

Authentic content, built to convert.