what we're made of
LOOKSEE DNA

Looksee launched in 2019 with a straightforward premise: creator marketing was being treated like a PR exercise when it should have been treated like a media channel.

We'd spent over a decade working alongside creators, agents, brands and ad agencies; close enough to see exactly where the money was being wasted.

Campaigns built on follower counts rather than audience fit. Briefs that prioritised aesthetics over commercial objectives. Reporting that dressed up reach as results. Agencies that sent a roster PDF and called it a strategy.

So we built something different. An agency that applies the same rigour a media planner brings to a TV or digital buy — audience data, cost analysis, projected returns, real-time optimisation — to every creator campaign we run. Not as an afterthought. As the foundation.

"Brands that are treating influencers as a performance media channel are the ones winning the revenue race"

Justin Golledge; Founder

2019

Founded

100+

Brand Collabs

ROAS Delivered

1M+

Creator Database

Influencer Selection: Art vs Science

Combining the human touch with our proprietary CrowdSwell tech to maximise performance.

Analysis

We use proprietary and licensed tools for talent discovery, audience verification, forecasting and rate negotiation.

Automation

We leverage automated tools to streamline campaign processes, ensuring faster execution without compromising results or quality.

Human Touch

We prioritise the human touch by applying robust, proven vetting criteria to ensure every influencer aligns with your brand’s values.

How We Work

Our approach: media planning meets creator marketing.

Most influencer agencies operate on instinct. We operate on data.

Every Looksee campaign begins with the same questions a media planner would ask:

Who is your customer?
What does a successful outcome look like commercially
What's the most efficient path to get there?

Only once those questions are answered do we start thinking about creators.

That means audience alignment comes before follower counts. Cost-per-outcome analysis comes before flat-fee proposals. Projected ROAS targets are set before a single brief is written — and measured against once the campaign is live.

We call this creator marketing with commercial intent. And it's why our clients tend to stay.

Our 3 Step Process:

Using Simplified, Automated and Optimised Workflows

1. We learn your brand and set commercial targets

Not a briefing form. A proper strategy session where we understand your category, your customer, and what success looks like in dollar terms.

2. We build and manage your program via CrowdSwell

Our proprietary platform identifies, briefs and manages creators across every campaign type — paid influencers, UGC ads, product seeding, live shopping, affiliates and events — in one place.

3. We launch, optimise and report against your goals

Real-time performance tracking tied to your commercial objectives. Clear reporting with dashboards. Ongoing optimisation throughout the campaign, not just at the end.

The Looksee Ecosystem

Three businesses. One vertically integrated creator marketing capability.

Looksee isn't just an agency. We've built an ecosystem of three connected businesses, each solving a different piece of the creator marketing puzzle, and each making the others stronger.

For brands working with Looksee, the ecosystem means access to managed creator talent, a proprietary platform, and an agency team, all in one relationship.

LOOKSEE

The Agency

Full-service creator marketing campaigns for food, beauty, wellness, skincare, cosmetics and travel brands. Strategy, creator selection, campaign management and performance reporting, all wrapped up in one offering.

CROWDSWELL

The Platform

Our proprietary creator marketing platform, built from 10+ years of real campaign experience. CrowdSwell brings every campaign type into one managed workflow, automates the time consuming coordination work, and delivers data driven creator selection based on projected ROAS. No other local influencer agency has built this.

APEX INC.

The Talent Division

A full-service talent management and deal brokering agency representing 30+ established and emerging creators across beauty, fashion, luxury and family. APEX was built on the principles the traditional talent industry consistently under-delivers: transparency, genuine account service, and goal tracking that holds both sides accountable.

Where We Specialise

We work with established and growing brands, typically investing $1M or more in advertising annually, who want creator marketing to perform like a proper channel, not a box to tick.