Full Funnel Creator Programs Built for ROI.
Powered by CrowdSwell.
Six creator marketing services, one proprietary platform, and a team that measures everything against your commercial goals — not vanity metrics.
For food, beauty, wellness, skincare, cosmetics and travel brands looking to level up their creator marketing capabilities.
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A different kind of creator agency.
Since 2019, Looksee has been helping established brands scale, measure and optimise their creator marketing programs using the same rigour a media planner would bring to any other channel.
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We work with brands that take advertising seriously. That means audience data before creator selection, projected ROAS before budgets are committed, and performance tracking that ties every creator program back to commercial outcomes.
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From strategy and execution to paid amplification and detailed reporting, we manage every element of your creator program through CrowdSwell, our proprietary platform built specifically for ROAS.
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We partner with brands typically investing $1M or more in advertising annually who want creator marketing to pull its weight, not just fill a content calendar.
Proof over promises
From enterprise to emerging brands, our proven ROI strategies contribute to better performing creator programs.
Data Driven
Influencer Marketing
We identify, brief and manage creators across every tier whose audiences genuinely align with your brand, and build campaigns around a clear commercial objective from day one.
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Every creator recommendation comes with a data backed rationale: audience demographics, engagement quality, content fit and projected ROAS. No gut feel. No roster PDFs.
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Our influencer programs have delivered up to 8x ROAS for brands across food, beauty, wellness and travel, including a 4-year always-on program for Marley Spoon that achieved 4.8x ROAS on new customer sales.
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ROAS Optimised
Paid Boosting
The best creator content shouldn't stop working when the organic post drops off. We amplify your highest performing influencer content with paid media, targeting custom and lookalike audiences across social and the open web.
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Our media buyers build paid strategies with your creator program in mind, not as an afterthought. We use influencer whitelisting, dark posting and audience segmentation to maximise the return on your influencer investment.
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We amplify creator content using our 18M+ first-party opt-in AU audience database, giving you hyper-targeted reach beyond organic follower bases.
Authentic
UGC ad Creative
UGC ads produced through Looksee consistently outperform standard brand creative in paid media, and cost a fraction of traditional production.
We combine a diverse creator network with bespoke scripts, shot lists and performance data to produce content that is native and built to convert.
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Every UGC piece is briefed around acquisition marketing principles, while also incorporating trending social media style. The result is advertorial content that feels organic to the platform and drives action.
Bing Lee's creator-led UGC content outperformed their standard brand ads by 137%, proof that authentic creator content, when properly briefed and produced, delivers better results at lower cost.
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Pay Per Post
Product Seeding
Traditional gifting programs are a budget black hole; brands send product and hope for content. Our product seeding model is different: you only pay when someone genuinely promotes your product.
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We identify, activate and manage creators who are genuine brand advocates, not just recipients. Every seeded post is tracked through CrowdSwell, giving you a clear view of content delivered, reach generated and advocacy built.
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For beauty, skincare and wellness brands in particular, product seeding done this way creates a compounding layer of authentic social proof that no paid campaign can replicate.
Bespoke and Memorable
Events and Activations
The right influencer at your event doesn't just attend... they amplify.
We curate guest lists, manage contracts and coordinate attendance for brand activations, product launches and press events across your key markets.
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We've curated influencer guest lists for food launches, beauty activations and lifestyle brand events, sourcing talent that creates content worth watching, not just selfies at a door.
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Need full event management support? Our trusted event partners work alongside us to deliver seamless activations that leave a lasting impression on your creator community.
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Performance Based
Affiliate Advocates
Affiliate marketing done right turns your best creators into a performance channel, one that only costs you when it delivers results.
We build, manage and track affiliate creator programs that incentivise authentic advocacy and reward genuine sales outcomes.
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Our affiliate programs are managed end-to-end through CrowdSwell; from creator onboarding and link tracking to commission management and performance reporting. You see exactly what's working, in real time.
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For DTC and e-commerce brands in particular, a well-run affiliate program built on creator trust consistently outperforms standard performance marketing benchmarks.
Powered by CrowdSwell
Our proprietary marketing platform that simplifies, automates and optimises full funnel creator programs at scale.
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CrowdSwell is the platform we built after 10+ years of running creator campaigns, designed to eliminate the manual work, guesswork and missed deadlines that hold most creators programs back.
No other local influencer agency has built this.
Feature One: Search & Match
Our discovery tools scan the social landscape to identify creators tailored to your brand's category, audience and campaign goals, ensuring the best fit before a single brief is written.
Feature Two: Analysis & Forecasting
Once creators are identified, CrowdSwell analyses audience demographics, engagement quality, content fit and forecasted ROAS, so every selection is backed by data, not instinct.
