All Posts

From Chore to Content: Jif Cleaned Up with 13.8M Views Through Social Entertainment

An 18-month hybrid campaign for Jif that smashed category conventions by pairing large-scale product seeding with character-driven comedy skits, generating 13.8M views and 121K engagements.

2 min read

Designing Desire: Engineering High-Intent Home Makeovers for OZ Design

An organic, multi-platform styling campaign for OZ Design that utilized 6 home-reno creators to drive over 539K views and high-intent engagement through cinematic room transformations and micro-sequenced content arcs.

2 min read

Seasonal Precision: How Thermos Multiplied Product Utility and Dropped CPC by 31%

A 12-month hybrid creator program that aligned Thermos products with four key seasonal retail moments, achieving a 95% contra post-rate and driving down paid social CPC by 31%.

2 min read

Flavour Without Borders: How Kikkoman Outperformed Brand Ads by 300% on CTV

A multi-layered video strategy for Kikkoman that leveraged celebrity chefs and foodie creators to drive 12.2M views and achieve a 300% higher video completion rate on CTV and BVOD than traditional brand creative.

2 min read

The Transformation Engine: Scaling John Frieda via 2 Years of Multi-Channel Influence

A 2-year multi-channel powerhouse for John Frieda that generated 76M total engagements, utilising 105 creators to turn authentic "hair transformations" into high-performing paid media assets.

2 min read

The BookTok Takeover: Achieving a 22.58% Engagement Rate for Kobo

A precision targeted #BookTok seeding campaign that achieved a phenomenal 22.58% engagement rate for Kobo by identifying and activating 17 local brand advocates through a custom CRM-managed program.

2 min read

Chewing on Greatness: A Two-Stage Viral Launch for Chupa Chups

A high impact, two-stage launch of the Chupa Chups Chews range, utilising 39 creators and automated delivery tools to generate 18.9M views through the "Chews Fear" and "Chewpocolypse" creative campaigns.

2 min read

From Corporate to Captivating: Rebranding carsales for a Mobile-First Generation

A strategic brand refresh that transformed carsales from a corporate utility into a mobile first lifestyle brand, achieving a $0.04 Cost Per Reach by matching creators with genuine, real-life buying and selling needs.

2 min read

Humanising Retail: How Bing Lee Outperformed Brand Ads by 137%

A 12-month omnichannel program that humanized the electronics giant through "local expert" storytelling, driving 33.8K website clicks and achieving a 137% stronger CTR than traditional brand creative.

2 min read

The Long Game: How Looksee Built a 4-Year Conversion Engine for Marley Spoon

A data driven, 48-month performance engine that utilised ambassador longevity and "lookalike" creator optimisation to deliver a consistent 4.8 ROAS and scalable new customer acquisition for Marley Spoon.

2 min read

From Bondi to Sold Out: The 3-Stage Strategy That Cleared Dove’s Shelves

A three stage strategic rollout that combined a physical Bondi Beach activation with a high efficiency product seeding engine to drive national awareness and sell out the new Dove Scrub range across Australia.

2 min read