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Events & activations

Moments that travel further than the room.

Memorable, bespoke brand activations, elevated by creator promotion so the impact reaches far beyond the people who were there.

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What it is

Boots on the ground, reach in the feed.

An activation is only as valuable as the audience it reaches. We design and run brand experiences, then wrap them in creator coverage and secure long-term usage rights upfront, so a single day becomes weeks of content and millions of views. It is where physical brand-building meets the scale of social.

01

Bespoke experiences

Activations designed around your brand and moment, not a template rolled out for everyone.

02

Creator amplification

The right creators on the ground turning a live moment into content that spreads.

03

Rights secured upfront

Added-value deals that lock in long-term usage rights, so the content keeps working.

04

Feeds the funnel

Activation content flows straight into seeding and paid amplification for compounding reach.

525K
Dove Bondi views in 48 hours
26K
Activation engagements
10.5M+
Total program views
Media plan

Plan the coverage before the doors open.

An activation is only as valuable as the audience it reaches, so we build the creator media plan on CrowdSwell before the event: who is attending, what they will post, on which platform and for what projected reach. You approve the whole line-up in one view, so the day itself is fully staffed with the right creators rather than left to chance.

CrowdSwell media plan mapping creator coverage and projected reach for a brand activation
Live performance

One day of activity, weeks of measured reach.

Every post from the activation is tracked in CrowdSwell for reach, engagement and conversion, and the usage rights we secure upfront mean that content keeps working long after the event. That is how a single Dove activation at Bondi turned into 525,000 views in 48 hours and fed a program that passed 10.5 million views.

CrowdSwell live performance dashboard tracking reach and engagement from a brand activation

Looksee has produced events and experiential activations for major brands, then made them travel far beyond the room. For Dove, a Bondi activation drove 525,000 views in 48 hours at a cost per reach of just $0.01, part of a program that surpassed 10.5 million views. For Chupa Chups, creator-led activity across 39 creators generated 18.9 million views. Because we secure usage rights upfront, that activation content flows straight into seeding and paid amplification for compounding reach. See the case studies or explore the CrowdSwell platform.

Proof

See it in the work.

Dove

Dove

Beauty / Personal care

Chupa Chups

Chupa Chups

Confectionery / FMCG

carsales

carsales

Automotive / Marketplace

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

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FAQ

The questions brands actually ask.

What is a brand activation?

A brand activation is a live experience, a launch, pop-up, event or stunt, designed to bring your brand to life and create a moment worth talking about. We design and run the experience, then wrap it in creator coverage so the impact reaches far beyond the people who were physically there.

How do you make an event reach more than the people who attend?

We staff the activation with the right creators and plan their coverage in advance on CrowdSwell, then secure usage rights upfront so the content can be reused in seeding and paid ads. A single day becomes weeks of content and, in Dove's case, millions of views.

How do you measure the ROI of an activation?

Every post is tracked in CrowdSwell for reach, engagement and conversion, and we report the program against revenue, not just attendance. Dove's Bondi activation reached audiences at $0.01 per view.

What kinds of events do you run?

Product launches, pop-ups, experiential stunts, influencer events and sponsorship activations, each designed bespoke around your brand and moment rather than a template.

Do you handle the whole event or just the creators?

Both. We can design and run the activation end to end, or layer creator amplification and content rights onto an event you are already producing.

Which brands have you run activations for?

Major brands including Dove and Chupa Chups. The case studies show the numbers behind each one.

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

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