How Looksee rebranded Australia's largest automotive marketplace for a mobile-first generation.
carsales needed to shift from corporate utility to a mobile-first lifestyle brand for its Buy It. Sell It. Love It. campaign, and win back a younger audience.
We matched the brand to creators genuinely in-market to buy or sell, then proved the rebrand rather than promoting it.
Nine proven AU creators, from humorists to busy parents, all genuinely in-market to buy or sell a car.
FYP-style short-form video that felt native to the feed, not a corporate spot dropped into it.
Organic reach boosted to high-intent searchers, driving shares and saves as purchase-intent signals.
We didn't promote the rebrand. We proved it, with creators actually living the brand promise.
Don't promote a rebrand. Prove it, with creators actually living the brand promise.
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