Avoiding the pitfalls of influencer marketing
Influencer marketing can get complicated very quickly if you don’t deploy proven best practices. It is for this reason that some marketers ...
10 July, 2019 No comment
to achieving influencer powered results
ROI |
Maximise advertising investment towards influencer strategies that work using Looksee audience segmentation, dark posting services and our content creative studio. |
OPTIMISATION |
Looksee reporting dashboards aggregate together your google analytics and ad tags to help track the impact of your influencer activity, and to help optimise your advertising investment. |
ACCOUNTABILITY |
Keep influencer partners accountable to achieving tangible outcomes for your investment with our proprietary performance and messenger tracker, and AQI scoring algorithm. |
DISTRIBUTION |
Looksee infinite search tool scans the entire online talent pool to identify and select influencer partners based on their ability to publish branded content against your target audience. |
OUR STRATEGY
LOOKSEE maximises influencer investment
using a three stage approach
Stage 1. Native promotion to targeted audiences
Approved influencers create native, promotional content and publish it to their verified, engaged social following using a defined call to action
Stage 2. Results focused dark posting
Link Looksee Facebook business manager to influencer accounts and amplify promotional content to customised audiences that convert
Stage 3. Creative Development
Looksee post production studio turns influencer promotional content into creative ads that can be used across other media channels
Influence purchase decisions
62%of female consumers on social media purchased a product after it was recommended by an influencer.
MERKLE, Why millennial women buy report; 2017
Proving ROI
76%of marketers say their biggest influencer marketing challenge is determining their campaign ROI.
LINQIA, Influencer marketing research reporting; 2017
Selecting the right partners
68%of marketers consider finding relevant influencers their largest influencer marketing challenge.
INFLUENCER MARKETING HUB, Influencer survey; 2017
Does it work?
40%of Australians are more likely to purchase from a brand they see an influencer posting about.
LINQIA, Influencer marketing research reporting; 2017
MANAGED SERVICES
LOOKSEE does all the hard work so you don’t have to
STRATEGY
Create bespoke solutions that suit business and marketing objectives.
DISCOVERY
Scan the internet in real-time to identify the most appropriate influencers for your campaign.
AUDIENCE HEALTH CHECK
AI analysis of influencer audiences help verify their genuine commercial value.
STRATEGY
Create bespoke solutions that suit business and marketing objectives.
DISCOVERY
Scan the internet in real-time to identify the most appropriate influencers for your campaign.
AUDIENCE HEALTH CHECK
AI analysis of influencer audiences help verify their genuine commercial value.
FORECASTING
Performance data determines campaign outcomes prior to launch.
OUTREACH
Engaging influencers and briefing them for campaign opportunities.
NEGOTIATION
Using market rate cards and influencer data to calculate their true fees.
REPORTING & OPTIMISATION
Connecting social APIs to reporting dashboards for campaign monitoring.
DARK POSTING
Boosting organic influencer content to new audiences that will convert.
CONTENT CREATION
Our creative studio turns influencer content into vertical video advertising assets.
REPORTING & OPTTIOIMISAN
Connecting social APIs to reporting dashboards for campaign monitoring.
DARK POSTING
Boosting organic influencer content to new audiences that will convert.
CONTENT CREATION
Our creative studio turns influencer content into vertical video advertising assets.
Looksee is different
MINIMUM GUARANTEES
Our influencer data and reporting capabilities means we can offer clients minimum engagement guarantees for their investment.
DATA
Deep dive influencer audience statistics and organic performance allows Looksee to calculate their true commercial value.
DISTRIBUTION
We are concerned with connecting advertisers with influencers partners able to publish branded content to their target audience.
UNLIMITED SEARCH
Looksee influencer recommendations are not limited to talent registered to our database. Our searches span the entire internet.
OUR TEAM
Have a LOOKSEE
Josh McCarthy
Managing Partner
Jarrad Caines
Creative Director
Jayne Windus
Campaign Strategist
Joel Brown
Digital Media Strategist
Craig Pethbridge
Content Specialist
Charlie
Office MascotOUR BLOG
Some of the things we have learnt over the years
Influencer marketing and why all the hype?
Influencer marketing is concerned with social media audiences and what information they consider to be valuable.And while influencers c...
10 July, 2019 No commentNavigating through influencer types and their usefulness
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10 July, 2019 No commentTips for increasing social story engagement
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24 January, 2020 No commentWhat type of influencer campaign suit your objectives
Knowing the different types of influencer advertising can help marketers implement the best suit campaign to deliver on their investment go...
10 July, 2019 No commentWhy dark posts are an important extension of your influencer campaign
Despite sounding a little ominous, dark posts aren’t as scary as they sound.In its simplest definition, an influencer dark post is the ...
10 July, 2019 No comment
