How Looksee beat household ad blindness and drove 13.8M views for Jif through social entertainment.
Jif needed to beat household ad blindness and broaden beyond the cleanfluencer bubble to a younger, mobile-first audience.
We ran a dual-engine hybrid roster of 90 creators, pairing entertainment with organic social proof.
Comedy, family and skit creators given the freedom to write Jif into their own comedic universes, so reach came from genuine entertainment.
50 Micro and Nano contra creators showing raw, unfiltered grease-cutting efficacy, building trust behind the reach.
Top-performing organic assets boosted as paid media to extend the reach of what already worked.
No category is too boring for viral success. Comedy carries the reach and organic social proof builds the trust.
No category is too boring for viral success. Comedy carries reach, organic social proof builds trust.
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