How Looksee scaled John Frieda through two years of multi-channel influence and 76M engagements.
John Frieda needed to prove genuine efficacy in a crowded hair-care category, capturing the movement and the before-to-wow transformation across every hair type.
We ran high-frequency, multi-format storytelling matched to the buyer journey, and moved organic winners into paid.
Long-form education on YouTube and IGTV, short-form scroll-stopper before-and-afters on TikTok and Reels.
105 creators from Micro to Mega across distinct hair niches, so efficacy showed up across real hair types.
Proven organic winners moved into paid media, amplifying only what already earned attention.
Long-term partnerships are the ultimate tool for efficacy-led brands. Amplify the organic winners.
Long-term partnerships are the ultimate tool for efficacy-led brands. Amplify the organic winners.
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