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Product seeding

Word of mouth, at scale.

Pay-per-post seeding that minimises wastage and targets genuine brand advocates, managed through a CRM built to stop creators ghosting.

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What it is

Seeding that actually posts.

Traditional gifting is a leaky bucket: send product, hope for posts, chase the silence. We run seeding as a managed program through CrowdSwell, with a pay-per-post model and an anti-ghosting CRM that keeps post-rates well above the industry average. The result is authentic advocacy at volume, without paying for content that never arrives.

01

Pay-per-post

You pay for content that gets published, not product that disappears into a drawer.

02

Anti-ghosting CRM

A managed workflow that keeps creators accountable, driving post-rates up to 95%.

03

Genuine advocates

Discovery tools that find creators who already fit your brand, so the endorsement rings true.

04

Boost the best

Top organic seeding content promoted as paid ad creative, extending the reach of what already works.

87%
Dove seeding post-rate
95%
Thermos post-rate
22.58%
Kobo engagement rate
Seeding CRM

The anti-ghosting workflow that gets creators to post.

Every seeded creator is tracked through CrowdSwell from dispatch to published post: who received product, who agreed to a pay-per-post deliverable, who has posted and who needs a nudge. Nothing disappears into a drawer and nothing slips through, which is how we hold seeding post-rates up to 95%, roughly double the industry average for traditional gifting.

CrowdSwell seeding CRM tracking gifted creators from dispatch to published post
Creator discovery

Gift the people who already love your category.

Seeding only works when the endorsement rings true, so we use CrowdSwell to find creators who genuinely fit your brand out of a database of more than 340 million records, filtered by niche, audience and engagement. That means less wastage, more authentic advocacy, and organic content strong enough to promote as paid ad creative.

CrowdSwell creator discovery finding on-brand creators to seed product to

Looksee has run product seeding and influencer gifting for over 100 brands. For Dove we hit an 87% seeding post-rate at a cost per reach of just $0.01; for Thermos, a 95% post-rate while cutting paid social CPC by 31%. For Kobo, seeded creators drove a 22.58% engagement rate at $0.11 per view. Traditional gifting hopes for posts, our pay-per-post model on CrowdSwell guarantees you only pay for content that publishes. See the case studies or explore the CrowdSwell platform.

Proof

See it in the work.

Dove

Dove

Beauty / Personal care

Thermos

Thermos

Homewares / Lifestyle

Kobo

Kobo

Tech / E-readers

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

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FAQ

The questions brands actually ask.

What is product seeding?

Product seeding is sending your product to relevant creators and influencers in the hope they post about it. The problem with traditional gifting is that most recipients never post. We run seeding as a managed, pay-per-post program so you only pay for content that actually gets published.

How is seeding different from paid influencer marketing?

Seeding is lower cost and built around authentic, organic advocacy: creators receive product and a pay-per-post deliverable rather than a large upfront fee. It is the most efficient way to generate genuine word of mouth at volume, and the best organic content can then be boosted as paid ad creative.

What if creators take the product and never post?

That is the whole problem we solve. Seeding runs through our anti-ghosting CRM on a pay-per-post model, tracking every creator from dispatch to published post, which is how we hit 87 to 95% post-rates, roughly double the industry average.

How do you choose which creators to seed?

We use CrowdSwell to find creators who genuinely fit your category out of a database of more than 340 million creator records, filtered by niche, audience and engagement, so the endorsement rings true and wastage stays low.

Can seeding actually drive sales?

Yes. Every campaign is tracked with links and promo codes so seeding is measured on reach, engagement and conversion, not just posts. Dove reached audiences at $0.01 per reach and Kobo drove a 22.58% engagement rate through seeded creators.

Which brands have you run seeding for?

Over 100, including Dove, Thermos, Kobo, Chupa Chups and Marley Spoon. The case studies show the numbers behind each one.

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

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