Why we built CrowdSwell.
We didn't set out to build software. We set out to run better campaigns. CrowdSwell grew from the tools we kept wishing we had while managing hundreds of programs for real brands, with real budgets on the line. Every feature exists because a campaign needed it, not because it looked good in a pitch.
Here's the same system your Looksee team runs every campaign in, from the first shortlist to the final sales report.
Build the media plan before you spend.
Set a budget and CrowdSwell builds the plan around it, projecting reach, eCPE and eCPV for every creator, so you can see what the money buys before a dollar is committed.
Know exactly who you're backing.
Every creator comes with a full profile: verified reach across platforms, real engagement quality and audience fit, so each selection is a decision you can defend, not a hunch.
Run the whole campaign without the chasing.
Briefs, content review, bookings and payouts live in one managed workflow that keeps creators accountable, pushing seeding post-rates as high as 95%, roughly double the industry average.
Watch performance as it happens.
Connect the platforms and CrowdSwell tracks engagements, average engagement rate and content mix live, so you can double down on what's working while the campaign is still in market.
Reported against revenue, not reach.
Unique links, promo codes and paid-media tracking tie the campaign to orders, attributed revenue and ROAS, so you always know what the spend actually returned.
Creators paid fast, super included.
Approved work is paid out in a few clicks with superannuation handled automatically, so creators get paid on time and your team closes the loop without spreadsheets or chasing invoices.
