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Live shopping

Creators selling your product, live.

Shoppable livestreams hosted by vetted creators on TikTok, Instagram and your own store, where audiences watch, ask and buy in the same moment, all measured to the sale on CrowdSwell.

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What it is

Where entertainment meets checkout.

Live shopping, or livestream commerce, is the fastest-growing format in social commerce: a creator demos your product live, answers questions in real time and links straight to purchase, compressing awareness, consideration and sale into a single stream. We cast the right hosts, produce the run of show, drive the audience and track every sale, so a livestream becomes a measurable revenue channel rather than a novelty.

01

Hosts who can sell

Creators chosen for genuine product fit and the on-camera presence to hold an audience and move it to buy.

02

Produced, not winged

A scripted run of show, offers and demo moments planned to convert, so the stream builds to the sale.

03

Audience on tap

We drive viewers to the stream with the creator's reach and paid amplification, so you are not selling to an empty room.

04

Measured to the sale

Live tracking of viewers, clicks and conversions through CrowdSwell, reported against revenue in real time.

$0.04
carsales cost per reach
4.8x
Marley Spoon ROAS
+137%
Bing Lee click-through lift
Live performance

Watch the sales land as the stream runs.

CrowdSwell tracks a live shopping event in real time: concurrent viewers, link clicks, add-to-carts and conversions, all tied back to the host and the offer. You see exactly which product moments and which creators drive purchase, so every stream teaches you how to sell better in the next one.

CrowdSwell live performance dashboard tracking viewers, clicks and sales during a live shopping stream
Host discovery

The right host makes or breaks the stream.

Live selling is a performance skill, not just a follower count. We search a database of more than 340 million creator records to find hosts with genuine product fit, an engaged live audience and the presence to convert, then vet each one before they go on camera for your brand.

CrowdSwell creator discovery finding live shopping hosts by niche, audience and engagement

Looksee has run creator-led commerce for more than 100 brands, and live shopping brings the same discipline to the format that is reshaping social selling. Our creators have driven audiences at a $0.04 cost per reach for carsales, a sustained 4.8x return on ad spend for Marley Spoon, and a 137% lift in click-through for Bing Lee. Every live event runs on CrowdSwell with the same sales tracking, so you know precisely what your livestream returned. See the case studies or explore the CrowdSwell platform.

Proof

See it in the work.

carsales

carsales

Automotive / Marketplace

Marley Spoon

Marley Spoon

Food / Meal kits

Bing Lee

Bing Lee

Electronics / Retail

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

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FAQ

The questions brands actually ask.

What is live shopping?

Live shopping, also called livestream commerce, is a shoppable live video where a creator or host demonstrates products, answers audience questions in real time and links straight to purchase. It combines the reach of social content with the immediacy of a checkout, so viewers can buy in the moment.

Which platforms can you run live shopping on?

TikTok, Instagram and Facebook Live, YouTube, and your own website or store with an embedded stream. We recommend the platform based on where your audience already shops and watches.

How do you measure live shopping ROI?

Every event runs on CrowdSwell with real-time tracking of concurrent viewers, link clicks, add-to-carts and conversions, all tied back to the host and offer, so a livestream is reported against revenue rather than just view counts.

How do you find the right host for a live stream?

Live selling is a performance skill. We search a database of more than 340 million creator records for hosts with genuine product fit, an engaged live audience and the on-camera presence to convert, then vet each one before they represent your brand.

How do you get people to actually watch the stream?

We build the audience ahead of time through the host's own reach and paid amplification, and structure the run of show with offers and demo moments that keep viewers watching and buying, so you are never selling to an empty room.

Can we start small before committing to a full program?

Yes. Most brands begin with a short Test Drive: a single produced live event that proves the format and the numbers before you scale to an always-on live shopping channel.

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

Book a demo