How Looksee integrated authentically into #BookTok and drove a 22.58% engagement rate for Kobo.
Kobo needed to integrate authentically into the protective BookTok and Bookstagram communities, finding creators who were genuine Kobo users, not paid tourists.
We went quality over quantity, using proprietary discovery to find real brand lovers and managing them high-touch.
Proprietary discovery tools filtered for existing brand affinity, so every creator was already a genuine user.
A cozy reading aesthetic brief that fit the community's tone rather than fighting it.
A lean 17-person Micro roster onboarded into a custom CRM for high-touch, respectful management.
You don't need a big budget to drive big intent. Data-find existing brand lovers and manage them via CRM.
You don't need a big budget to drive big intent. Data-find existing brand lovers, then manage them via CRM.
Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.
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