How Looksee launched the new Chupa Chups Chews range into Australia with a two-stage viral campaign.
Chupa Chups needed to launch its new Chews range into Australia with thumb-stopping cut-through, while keeping the Forever Fun identity intact.
We ran two creative bursts, automating the heavy lifting so creators were free to create.
A skit-based launch burst with a Mega to Micro creator mix, built for immediate cut-through.
A Halloween seasonal spike with higher production, riding a cultural moment for extra reach.
39 creators managed through proprietary automation tools, freeing the team to focus on the creative.
Launches work best at the intersection of automation and imagination.
Launches work best at the intersection of automation and imagination. Automate the heavy lifting, free creators to create.
Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.
Book a demoTell us about your brand and we'll be in touch within 24 hours to set up a 30-minute walkthrough.