Paid amplification

Amplify what already works.

Boost proven creator content and target custom audiences across social and the open web, where a recommendation consistently beats a promotion.

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What it is

Creator content as your primary ad hook.

The best-performing paid media does not start in a studio. We identify the organic creator content that is already earning attention, then put spend behind it through Spark Ads, Branded Content Ads and open-web placements. Because the creative already proved itself organically, it converts harder and costs less than standard brand advertising.

Survival of the fittest

Only proven organic winners move into paid, so budget backs creative that has already earned attention.

Native ad formats

Spark Ads and Branded Content Ads that keep the creator's voice, not a re-cut corporate spot.

Custom audiences

Precise targeting across social and the open web, aimed at high-intent buyers.

Lower cost, higher CTR

Recommendation-led creative that consistently beats brand ads on cost and click-through.

+137%

Bing Lee CTR uplift

$0.01

Dove cost per reach

-31%

Thermos CPC reduction

Performance signals

Spot the content worth putting money behind.

Before a dollar of spend goes out, CrowdSwell shows how every organic creator post is really performing: engagements, average engagement rate and the format split across connected platforms. We back the proven winners, not a hunch, so paid budget only ever amplifies creative that has already earned attention.

CrowdSwell live performance view ranking organic creator posts by engagement to select the best content for paid amplification

Commercial reporting

See exactly what the boosted spend returned.

Once content is amplified through Spark Ads, Branded Content Ads and open-web placements, CrowdSwell ties every click and conversion back to revenue in real time: ROAS, attributed revenue, orders, average order value and conversion rate. You watch paid amplification pay back live, not in a slide deck weeks later.

CrowdSwell commercial report attributing revenue and ROAS to boosted creator content in real time

Proof

See it in the work.

Bing Lee

Electronics / Retail

Dove

Beauty / Personal care

Thermos

Homewares / Lifestyle

Low-risk by design

Start with a Test Drive.

You don't have to bet big to find out if creators can sell for you. Our Test Drive is a short, fully-managed pilot that proves the numbers on a small scale, then shows you exactly where to scale.

Phase 01

Benchmark

A focused sprint across the right creator tiers and formats, measured to the sale, so you get real buy benchmarks for your category instead of guesses.

Phase 02

Scale what works

We double down on the creators, tiers and formats that returned, and cut what didn't, so every dollar of budget follows the evidence.

Phase 03

Build advocates

Your top performers become long-term ambassadors, turning a one-off pilot into an always-on sales channel that compounds.

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FAQ

The questions brands actually ask.

How do you actually measure sales, not just views?

Every campaign runs on CrowdSwell with unique tracking links, promo codes and paid-media measurement, so we report reach, clicks and conversions against revenue, not vanity metrics.

How fast can we go from brief to live?

Most programs launch in four to six weeks, covering discovery, vetting, creator negotiation and content approvals. Seeding-only programs can move faster.

What if creators take the product and never post?

Seeding runs through our anti-ghosting CRM on a pay-per-post model, which is how we hit 87 to 95% post-rates, roughly double the industry average.

Do we have to commit to a big always-on program?

No. Almost every brand starts with a short Test Drive pilot that proves the numbers first, then scales only into what actually returned.

Which brands have you done this for?

Over 100, including Dove, Marley Spoon, Kikkoman, John Frieda, carsales and Bing Lee. The case studies show the numbers behind each one.