Book a demo
Case study · Furniture / Homewares

OZ Design: Designing desire.

How Looksee carried a premium furniture brand with organic creator storytelling and no ad spend.

Influencer MarketingProduct Seeding (organic)
539K
Views
~$0.05
Cost per view
367
Saves, high-intent bookmarking
6
Creators, no paid spend
The challenge

What we were up against.

OZ Design needed to justify premium furniture positioning through short-form video, creating scroll-stopping bedroom transformations without immediate ad spend.

The strategy

How we approached it.

We hand-selected six creators, each aligned to a distinct room concept, and optimised for Saves as the intent signal.

1

Concept-aligned casting

Six hand-selected Instagram and TikTok creators, each aligned to a distinct room concept for a cohesive story.

2

Before-to-after arcs

Full makeover arcs and anchor-piece storytelling, with tactile macro shots of timber and joinery.

3

Micro-sequenced storytelling

Two to three part arcs, Unbox to Install to Style, supported by creator newsletter placement.

The results

What it returned.

Organic creator storytelling can carry a premium brand with no ad spend, when you optimise for Saves.

539K
Views
~$0.05
Cost per view
367
Saves, high-intent bookmarking
6
Creators, no paid spend

Organic creator storytelling can carry a premium brand with no ad spend. Optimise for Saves as the purchase-intent signal.

Ready to see how we work?

Book a 30-minute demo and we'll show you exactly how we would approach a campaign for your brand.

Book a demo