How Looksee turned creator marketing into a predictable, always-on new-customer acquisition engine delivering 4.8x ROAS.
Marley Spoon wanted to turn influencer marketing from a one-off experiment into a primary, data-driven new-customer acquisition engine, as predictable and scalable as any performance channel.
We built a tiered performance ecosystem and ran it always-on for four years, optimising every sprint.
Long-term Marquee ambassadors backed by rotational Macro and Micro sprints, so the account always had both trust and fresh reach.
Instagram Stories as the conversion tool, with link-in-bio and promo-code CTAs, and USPs mapped to real lifestyles: the time-poor professional, the mental-load mum, the sustainability advocate.
Ongoing fatigue detection and lookalike creator swapping, plus a tiered reward structure that drove free additional content and a large reusable asset library.
Four years of continuous optimisation proved influencer marketing can be as predictable and scalable as any performance channel.
Influencer marketing can be as predictable and scalable as any performance channel, when you run it like one.
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