How Looksee ran a three-stage creator program that sold out the new Dove Body Scrub range across Australian shelves.
Dove needed to launch its new Body Scrub range to total market saturation, on a tight budget, and actually clear shelves nationally. Awareness alone would not do it. The launch had to convert attention into product flying off the shelf.
We built a three-stage rollout, each stage feeding the next, so momentum compounded rather than resetting.
Seven paid creators at a Dove-branded smoothie hub on Bondi Beach, with added-value deals securing long-term usage rights upfront. 525K organic views in 48 hours and 26K engagements.
61 contra Nano and Micro creators managed through a bespoke anti-ghosting CRM, hitting an 87% post-rate, roughly double the industry average. 185 unique assets and 487K organic views.
Six Macro and Mega creators amplifying the top organic content through Spark Ads and Branded Content Ads. 9.5M total views at $0.01 cost per reach.
Boots-on-the-ground activation, tech-driven CRM seeding and paid amplification of proven mega posts combined to clear shelves nationally.
Boots on the ground, a tech-driven seeding CRM and paid amplification of proven mega posts is what cleared the shelves.
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