How Looksee helped Bing Lee escape price-driven advertising and outperform brand ads by 137% on click-through.
Bing Lee needed to escape the price-driven race to the bottom and drive both in-store foot traffic and e-commerce clicks across the year's peak shopping moments.
We took a local-expert approach, sending creators into real stores and boosting the raw footage as paid ad creative.
Creators sent into local Bing Lee stores to document the real customer journey, not a scripted ad, across a balanced 35-creator hybrid roster of paid and contra.
Five bursts mapped to peak retail moments: Black Friday, Boxing Day, Mother's Day and more, so spend landed when intent was highest.
The strongest raw creator content boosted as paid ad creative on Meta, where recommendations consistently beat promotions.
Treating influencer content as the primary hook for paid media outperformed standard brand advertising by a wide margin.
Treat influencer content as the primary hook for paid media. Recommendations beat promotions.
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