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Avoiding Influencer Disasters

Updated: Apr 27, 2023

Follow these tips and tricks to avoid your influencer program turning into an icky mess...

You're looking to avoid an influencer disaster, huh?

Well, first and foremost, do your research. You wouldn't marry someone without knowing anything about them, right? Same goes for influencer partnerships! For influencers you may be considering for your campaign, review the brands they have promoted in the past, along with how their audience responded. Also, do a quick search on Google to see if they have attracted any negative press in the past.

Next up, set clear expectations. Discuss the type of content you want the influencer to create and the message you want to convey. See whether your vision is suitable for the influencer and the way they connect with their audience. If your expectations aren’t aligned from the outset, trouble tends to creep in at the creative stage.

Monitoring your campaign is important too. Don’t set and forget. Keep a close eye on the content the influencer is posting to ensure it aligns with your brand values and the agreed message. And be prepared for negative feedback, because let's be real, not everyone is going to love your campaign. But that’s ok. You can’t please everybody! Just make sure you have a plan in place to address any concerns or issues that could arise from cranky followers.

Transparency is also key. Be transparent with your audience about the influencer partnership. Make sure the influencer discloses the partnership in their posts and that it's clear to their audience that they're being paid for their endorsement. It doesn't hurt to have a crisis management plan in place, just in case something goes wrong. Be prepared to respond quickly and effectively to any negative feedback or issues. Think of it like a fire drill. You hope you never have to use it, but it's always better to be safe than sorry.

Avoiding an influencer disaster takes some effort, but it's worth it. By doing your research, setting clear expectations, monitoring the campaign, being prepared for negative feedback, being transparent, and having a crisis management plan in place, you'll be well on your way to implementing a successful influencer campaign.


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