The Problem
Most influencer marketing is harder than it needs to be.
Creator selection based on gut feel
Follower counts, a quick scroll through a feed, and a hunch. No audience data. No projected ROAS. No way to know before you spend whether the creator will actually move the needle for your brand.
Campaigns that eats your week
Briefs sent over email. Approvals lost in threads. Deadlines missed because someone didn't reply. Product seeding, paid influencers and UGC creators all running in different places, tracked in different spreadsheets.
One dimensional reporting
Reach. Impressions. Likes. Numbers that look good in a deck but don’t tell you whether the campaign drove sales, acquired customers, or justified a single dollar of the budget.
The Solution
One platform. Every campaign type. Built for results.
CrowdSwell is a proprietary creator marketing platform built by Looksee after 10+ years running campaigns for brands in food, beauty, wellness, skincare, cosmetics and travel.
It brings together every campaign type, from paid influencers, UGC ad creators, product seeding, live shopping, affiliates and event attendance, into one convenient, managed workflow.
It replaces the manual coordination work with automation, the guesswork around creator selection with data, and the vague reporting with commercial tracking tied to the metrics that actually matter.
CrowdSwell isn’t an off-the-shelf subscription tool.
It was designed from the ground up by a team who have experienced every friction point in creator marketing firsthand, and built features specifically to solve them.
What CrowdSwell Manages
Six campaign types. Full funnel programs. One platform.
Paid Influencers
Identify, brief, contract and manage paid creators across every tier, from nano to macro, with data-driven selection and automated workflow management.
UGC Ad Creators
Source and brief UGC creators to produce authentic, conversion-focused content for use in paid media campaigns; briefed around acquisition principles, not just aesthetics.
Product Seeding
Run pay-per-post product gifting programs that eliminate wastage, tracking every seeded product, every piece of content, and every result in one place.
Live Shopping
Activate creators for live commerce events and shoppable content programs, managed and tracked through CrowdSwell from briefing through to sales attribution.
Events & Activations
Coordinate influencer attendance at brand events and activations, from guest list curation, contracting and creative briefing, through to post-event content tracking.
Affiliate Advocates
Build and manage performance-based affiliate creator programs, with onboarding, link tracking, commission management and real-time reporting all in one system.
How CrowdSwell Works
The three capabilities that change how creator marketing performs.
Capability One
Capability Two
Capability Three
Data-Driven Creator Selection
Forget gut feel. CrowdSwell evaluates every creator against four criteria before a recommendation is made: audience demographics and alignment, engagement quality and authenticity, content fit for your category and brief, and projected ROAS based on comparable campaign data.
The result is a creator selection process that gives you a clear, data-backed rationale for every choice and a realistic forecast of what the campaign will deliver commercially, before a single dollar is committed.
Automation That Saves Time and Hits Deadlines
From creator outreach and contracting to brief delivery, content approvals and performance reporting, CrowdSwell automates the coordination work that consumes campaign managers.
Decision trees route tasks automatically. Communication templates ensure consistent, professional creator interactions at scale. Approval workflows keep content moving without chasing.
The result: campaigns that run faster, hit deadlines, and free your team to focus on strategy rather than admin.
Commercial Reporting That Tracks What Matters
CrowdSwell goes beyond reach and impressions. Our measurement tracks brand sentiment, sales conversions, revenue, affiliate commissions and ROAS, giving you a complete picture of what the campaign actually delivered against your commercial goals.
Insights from reporting feed directly into an optimisation process: creative adjustments, lookalike creator introductions, refined buying benchmarks. Performance improves throughout the campaign, not just in the post-mortem.
Why We Built CrowdSwell
We didn’t build CrowdSwell in a lab. We built it in the field.
After over a decade running creator campaigns for local and global brands, we knew exactly where the industry consistently fell short. We didn't build CrowdSwell from theory, but from hundreds of real campaigns, real briefs, real creator relationships, and real clients asking why results didn’t match the promise.
Every feature in CrowdSwell was designed around a specific failure we’d experienced firsthand: a deadline missed because of a lost email approval. A creator selected because of follower count who delivered no commercial result. A reporting deck full of reach metrics that couldn’t be tied back to a single sale.
CrowdSwell is the platform we wished had existed when we started. And it’s the reason no other local influencer agency runs campaigns the way Looksee does.
