From Bondi to Sold Out: The 3-Stage Strategy That Cleared Dove’s Shelves
- Apr 19
- 2 min read
When Dove launched its new Body Scrub range, the goal wasn’t just "awareness", it was total market saturation.
Looksee was tasked with a three-stage rollout that balanced tight budget constraints with the need for massive, high-impact reach.
The result? Product sold out across Australian shelves.
Stage 1: The Activation (Building the Hype)
To kick things off, we sent carefully selected creators to the iconic sands of Bondi Beach to promote a Dove-branded smoothie hub, creating a physical touchpoint for the brand.
The Strategy: With budget efficiency in mind, we hand picked affordable, high energy creators. We negotiated "added value" deals that secured long-term paid usage rights upfront, ensuring the content worked harder for longer.
The Hustle: Influencers drove their followers to the beach in real time, turning a local event into a national digital moment.
The Wins: 7x Paid Influencers
525K Organic Views in just 48 hours
26K Direct Engagements
Stage 2: Momentum & Trust (The Nano-Influencer Engine)
Awareness is great, but trust is what sells. To build "social proof," we launched a massive product seeding program using vetted Nano and Micro-influencers.
The Strategy: To solve the common industry issue of "ghosting" in gifting campaigns, we built a bespoke CRM campaign. This automated communication structure kept creators engaged from the moment they received the package to the moment they hit "post."
The Efficiency: This systematic approach achieved a staggering 87% post-rate, nearly double the industry average for gifted campaigns.
The Wins:
61x Contra Influencers
185 Unique Content Assets
487K Organic Views
Stage 3: High Impact (The Mega-Influencer Finisher)
With the community buzzing, it was time to go big. We partnered with a select group of Macro and Mega influencers to drive mass market awareness for the Lotion and Polish range.
The Strategy: We didn't just post and pray. We identified the highest-performing organic content and amplified it using Spark Ads and Branded Content Ads. By putting paid spend behind already proven influencer creative, we achieved "viral" efficiency.
The Wins:
6x Paid Power-Influencers
9.5M Total Views (Organic + Paid)
$0.01 Cost Per User Reach
The Bottom Line: By combining boots-on-the-ground activation, a tech-driven CRM for micro-creators, and strategic paid amplification of proven mega-influencer posts, Looksee didn't just create a campaign; we cleared the shelves.
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