A strategic brand refresh that transformed carsales from a corporate utility into a mobile first lifestyle brand, achieving a $0.04 Cost Per Reach by matching creators with genuine, real-life buying and selling needs.
A 12-month omnichannel program that humanized the electronics giant through "local expert" storytelling, driving 33.8K website clicks and achieving a 137% stronger CTR than traditional brand creative.
A data driven, 48-month performance engine that utilised ambassador longevity and "lookalike" creator optimisation to deliver a consistent 4.8 ROAS and scalable new customer acquisition for Marley Spoon.
