As the new kid on the “social content” block, stories are demanding and receiving attention from hundreds of millions of users every day.Instagram and Facebook alone are recording 1 Billion daily active users. It is no wonder then why marketers are flocking to social stories...
A simple explanation of an “influencer”, a term they are now commonly defined by, is someone who has built a sizable following across one or more social media channels.An influencers audience consumes their content as a source of entertainment, information and inspiration. They often invite...
Influencer marketing is concerned with social media audiences and what information they consider to be valuable.And while influencers come in all shapes and sizes, from niche or micro to social media celebrities, there is one common trait: their ability to connect, resonate and affect someone’s...
Influencer marketing can get complicated very quickly if you don’t deploy proven best practices. It is for this reason that some marketers try influencer marketing once and swear never again.But for those brands who nail the best practices processes, which often comes with devoting significant...
Knowing the different types of influencer advertising can help marketers implement the best suit campaign to deliver on their investment goals and marketing objectives.But as brands and influencers alike explore new and innovate ways to deliver sponsored partnerships in more subtle, authentic ways, it benefits...
Despite sounding a little ominous, dark posts aren’t as scary as they sound.In its simplest definition, an influencer dark post is the application of turning their sponsored post into an ad format. The main factor being the ad creative retains the native look and feel...