A simple explanation of an “influencer”, a term they are now commonly defined by, is someone who has built a sizable following across one or more social media channels.An influencers audience consumes their content as a source of entertainment, information and inspiration. They often invite...

Influencer marketing is concerned with social media audiences and what information they consider to be valuable.And while influencers come in all shapes and sizes, from niche or micro to social media celebrities, there is one common trait: their ability to connect, resonate and affect someone’s...

Influencer marketing can get complicated very quickly if you don’t deploy proven best practices. It is for this reason that some marketers try influencer marketing once and swear never again.But for those brands who nail the best practices processes, which often comes with devoting significant...